Sales Professional – Your Business Is In Good Hands

A US$ 7 million marketing blitz in New York for the launch of a new season’s products is as good as lost. Four containers of the products have just arrived at the U.S. port and hopes of getting them to the stores in time are fading fast. There is little the retailer and the importer can do.

In steps APL. Our Account Manager, Deborah Farkas, simply won’t give up. Working through the weekend to explore all possible options: the connecting rail service won’t be fast enough, and trucks are scarce. Deborah’s resourcefulness and sheer perseverance pay off when she eventually finds a trucker to get the job done in time! This simple but critical saves the launch and helps the customer move his business forward.

APL’s sales professionals have a well-deserved reputation as ‘customer advocates’ in the industry – people who get things done, whether it’s expediting a shipment, getting a responsive rate quote or corralling hard-to-find special equipment.

“What really attracted me to APL was the people who represented the company,” says the transportation director of a major home products company.

Though they frequently perform feats that customers consider heroic, APL’s sales professionals know the key to customer satisfaction is understanding their customers’ needs and going the extra mile to get the job done.

It’s an approach that continues to win admirers.

“My APL Account Manager is the high watermark for any sales representative that I do business with,” says another customer, the director of import logistics for a large retailer.
She’s got an astute attention to detail. She doesn’t forget things. Her follow-up is simply tremendous. She gets on the phone with South America, Europe, Asia, whatever it takes.” For APL’s sales professionals, the weekend hours and 2a.m. e-mails are all about one thing – keeping their word so that customers trust them with their business.

Now, that’s APL moving business forward.