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You realize the first thing you need is information. You need to learn —
quickly — a lot more about tea, Jebel Ali, and Unilever.
You quickly jot down a list of questions to answer:
- Where is tea produced? Specifically, you decide you need to know the CLOSEST
place to Jebel Ali where you can get tea, because Nigel has said the shipment
needs to arrive quickly.
- How can the tea be carried? Would it be best to carry the tea by truck or
by ship or by train? How long will it take? And what shipping companies does Unilever
usually work with?
- What kinds of cultural or shipping details will you need to be careful about?
Are there any special restrictions on moving tea into Jebel Ali? What does it
mean to “clear customs?”
Good questions. Now, how do you find the answers?
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