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It is your first day of work as an exchange student intern for Nigel Woodhead
at the Unilever Corporations regional offices in Jebel Ali, Dubai in the
United Arab Emirates. And youve just been given a big assignment.
Your new boss, Nigel Woodhead, is Unilevers Logistics Manager in Jebel
Ali. That means that he is responsible for getting products in and out of the
Middle East. He makes arrangements to have goods shipped to Jebel Ali from Unilever
factories all over the world. Then, he gets those goods from the Unilever distribution
center in Jebel Ali to countries all over the Middle East including United Arab
Emirates, Saudi Arabia, Kuwait, Bahrain, Oman, Qatar, and Yemen. Hes held
his job for six years and has offered you the chance to spend a school term learning
about global transportation.
Unilever is a world-wide corporation that sells food as well as home and personal
care products. The company was created in 1929 with the merger of Margarine Unie,
a European business, and Lever Brothers Limited from the United Kingdom. Over
the years, Unilever has grown from a European-based company that sold mostly soap
and margarine to a global firm that sells frozen foods, ice cream, soup, tea,
and personal products to people in nearly 200 countries. Unilever sells many brand
names you recognize including Lipton, Ragu, Country Crock and Promise margarines,
Breyers ice cream, Birds Eye and Gorton frozen foods, and Chicken Tonight
sauces. The company also sells a number of brands that are popular in the Middle
East including Omo detergent, Lux soap, Dove soap, Sunsilk shampoo, Signal toothpaste,
Ponds cream, Vaseline, Brut and Axe deodorant, Flora margarine, and Walls ice
cream.
Just as youre learning your way around the office, Nigel gives you your
first assignment. I need to get a container load of tea to Jebel Ali as
quickly as possible, he says. I want you to figure out how to make
it happen. Please give me your recommendation about what to do by this afternoon.
So, what should you do?
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