Michelle Watkins is an export clerk for the Sony Corporation’s European Union (EU) division. In her nine years on the job, she’s learned all about what is needed to export goods made in one country to another. She understands how to prepare export invoices for Sony customers; how to document shipments for Customs; how to prepare all the paperwork needed to transfer goods between EU countries or across the ocean; and she has become expert at making all of this easy for Sony’s customers in the European Union and around the world.

The Sony Corporation began in Japan after World War II with a group of young telecommunications engineers. They got their start repairing radios that had been damaged during the war, and quickly moved on to create and manufacture other communications devices, including tape recorders and televisions.

Fifty years later, Sony is a worldwide corporation, with offices and customers in every part of the world. Sony still specializes in communications devices, but the products it manufactures today — from VCRs, DVDs, computers and monitors to cell phones and digital recording sticks — have become far more sophisticated than its early radios.

Sony’s European Union division, where Michelle works, manufactures most of its products for the European market. As a result, she spends much of her time working on the paperwork needed to move goods between European countries. On occasion, though, her division manufactures products, such as professional video monitors, for a worldwide market. In those cases, Michelle needs to understand import and export regulations for countries all over the world. It’s important she get everything right — customers won’t be happy their computers were delayed because some paperwork was wrong!

But what does Michelle do when the calendar is working against her? How does she keep everything moving? Download the case study and find out!

Download the case study and find out!