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Nigel Woodhead: Global Transportation

Nigel Woodhead
Nigel Woodhead

Can you imagine moving halfway around the world for your job? That’s what Nigel Woodhead did... and he’s one of the people who keeps trade moving.

Nigel, who was born in the United Kingdom, has spent the last six years working as a Logistics Manager for the Unilever Corporation’s regional offices in Jebel Ali, Dubai in the United Arab Emirates. He’s a long way from home, but with a degree in International Transport, it’s probably not too surprising!

As a Logistics Manager, Nigel is responsible for getting products in and out of the Middle East. He makes arrangements to have goods shipped to Jebel Ali from Unilever factories all over the world. Then, he gets those goods from the Unilever distribution center in Jebel Ali to countries all over the Middle East including United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Oman, Qatar, and Yemen.

Unilever is a world-wide corporation that sells food as well as home and personal care products. The company was created in 1929 with the merger of Margarine Unie, a European business, and Lever Brothers Limited from the United Kingdom. Over the years, Unilever has grown from a European-based company that sold soap and margarine to a global firm that sells frozen foods, ice cream, soup, tea, and personal products to people in nearly 200 countries. Unilever sells many brand names that are marketed in the U.S. and Europe, including Lipton, Ragu, Country Crock and Promise margarines, Breyers ice cream, Bird’s Eye and Gorton frozen foods, Chicken Tonight sauces, and a number of brands that are also popular in the Middle East including Omo detergent, Lux soap, Dove soap, Sunsilk shampoo, Signal toothpaste, Ponds cream, Vaseline, Brut and Axe deodorant, Flora margarine, and Walls ice cream.

Nigel’s job keeps him jumping. He has to deal with all the complexities of supplying seven different countries, each with its own rules and requirements. And he is always working hard to make sure he has found the best, fastest, and least expensive way to ship products.

Want to try on Nigel’s job for a day? Download the attached case study and see if you can figure out how to transport products around the globe!

Teaching Notes
for Case Study
Student Version
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Case Study Introduction
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