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| 1971 |
| 58% of all cargo transported by APL in the Pacific moves in containers. |
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Ralph K. Davies dies on September 19 at age 73. |

Ralph K. Davies |
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APL
launches three C-8 class
vessels, which will be converted
to containerships in 1978. |
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| 1973 |
U.S.
involvement in Vietnam
ends. Rising oil prices
due to the Arab oil
embargo result in
sharp cost increases
for transportation
providers. |
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The
President Wilson completes
her last round-the-world
voyage. Her retirement marks
the end of the trans-Pacific
passenger service that APL
and its forebears have offered
since 1867. |
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1974
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The President Jefferson |
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Four
new Pacesetter class vessels,
including the President
Jefferson, are built
between 1973 and 1974. They
are the first fully containerized
ships launched by APL. |
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| 1977 |
W.
Bruce Seaton becomes president
and chief operation officer
of APL in August. Seaton
recruits specialists from
all surface transportation
modes to take the concept
of containerization a step
further. |
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APL's
round-the-world cargo
service comes to an
end. The company focuses
on the growing trans-Pacific
market.
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W. Bruce Seaton |
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| 1978 |
Seaton's
interdisciplinary team begins
work intermodalism,
a concept based on the seamless
transfer of containerized
shipments between the three
modes of surface transportation -
ship, train, and truck. |
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| 1979 |
APL
is the first shipping
company to establish
dedicated train service
linking port cities
with the interior
of the U.S. Train
and vessel schedules
are coordinated, which
results in a dramatic
improvement transit
time and reliability
for APL customers.
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Modern containers are discharged, then transferred to stacktrains. |
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| 1980 |
Development
of a U.S. intermodal network
monitored by a sophisticated
electronic tracking system
results in record profits
for APL. The company's
transportation specialists
continue to refine the intermodal
concept. |
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APL introduces the 45-foot container. |
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APL assumes control of a small, Asian cargo consolidation company and named it American Consolidation Services Ltd. The first two operations were in Hong Kong and Taiwan. |
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Between
1980 and 1982, APL takes
delivery on a total of five C-9
class vessels, all of
which are containerships.
Three of the vessels use
diesel fuel, which enables
the company to realize significant
cost savings. |
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| 1983 |
APL stock is publicly traded on the New York Stock Exchange. |
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Click on image for more information about our logos. |
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| 1984 |
Seaton's
team develops "stacktrain" technology, an innovation
that doubles train capacity
by stacking containers,
two high, on specially designed
railcars. The final piece
of the intermodal equation,
the stacktrain results in
the precise integration
of domestic and international
shipments. |
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In addition to stacktrain technology, APL also introduced 45-, 48-, and 53-foot containers to the transportation industry. |
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APL
pioneers container-tracing
technology that gives customers
direct access to shipment information, thus eliminating labor-
and paper-intensive processes. |
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| 1986 |
APL
introduces the first
48-foot container
for U.S. domestic
use. |
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| 1988 |
APL
takes delivery on the first
class of containerships
too large to transit the
Panama Canal. Known as "post-Panamax"
ships, the C-10s carry nearly 30% more cargo
than the C-9s. Other carriers
soon adopt the design.
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The President Truman,
a C-10 vessel, outside
the Golden Gate bridge. |
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| 1989 |
APL
introduces the first 53-foot
container for U.S. domestic
use and inaugurates stacktrain
service to Mexico and Canada. |
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The Exxon Valdez runs
aground in Prince William
Sound, Alaska. In the aftermath
of the worst oil spill in
U.S. history, tankers are
required to have double
hulls. |
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| 1990 |
Expanding
on its extensive Asia network, APL opens additional offices
in Shanghai, Tianjin, and
Dalian, China. |
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 The APL Korea in Yantian |
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| 1994 |
APL begins service to Vietnam and opens an office in Ho Chi Minh City. |
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| 1995 |
Along
with MOL, OOCL, and Nedlloyd,
APL enters into a Global
Alliance agreement. The
company also begins serving
Europe and Latin America,
and is the first global
carrier to create a Web
site. |
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The
next generation of post-Panamax
ships nears completion.
The six new C-11s are larger and more efficient
than the C-10s. |
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The APL China, a C-11 vessel, in San Francisco Bay. |
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| 1996 |
| APL pioneers on-line shipment transactions via the Internet. |
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| 1997 |
APL
merges with Neptune Orient Lines (NOL), creating one
of the world's
largest companies
involved in global
transportation and
related services.
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APL
and the Port of Seattle,
WA, team up to teach kids
about world trade using
a traveling container nicknamed
the "Boomerang
Box." |
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| 1999 |
APL
introduces HomePort®,
the container shipping industry's
first customizable Web portal.
With HomePort, customers
can conduct a variety of
transactions electronically
with a shipping company.
HomePort represents a significant
step forward for the industry
in convenience and ease
of doing business. |
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| 2000 |
APL
enters into the New World
Alliance agreement, which
enables the company to offer
even more comprehensive
coverage of the world's
markets to its customers. |
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APL Logistics is formed. A billion-dollar plus unit of NOL, APL Logistics is now a leading provider of global supply chain management services, offering consolidation, deconsolidation, warehousing, freight forwarding, transportation management, and a host of other supply chain services. |
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| 2001 |
BL
Print becomes APL's
newest electronic advance.
For the first time in the
history of the industry,
customers can use the Internet
to print bills of lading
at remote locations such
as their bank and freight
forwarder. The new service
allows shippers to be paid
faster for their goods and
eliminates burdensome paperwork
and recurring costs for
delivering paper documents
via air express. |
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| 2005 |
At
its terminal at the Port
of Los Angeles, APL becomes
the first shipping company
to install a real-time container
locating system using Radio
Frequency Identification
(RFID) technology. The system
speeds delivery service
for truckers calling to
pick up containers for customers. |
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| 2006 |
APL
and APL Logistics team with
US longhaul trucker Con-way
to introduce OceanGuaranteedSM,
the shipping industry's
first date-definite delivery
service for less-than-containerload
(LCL) shipments. The new
service offers a low-cost
alternative to airfreight
for time-sensitive LCL cargo. |
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| 2007 |
APL
becomes the first shipping
company to use 53-foot
containers aboard containerships
on a regular, weekly basis.
The innovation pushes the
economic advantages of extra-large
containers farther back
in the supply chain, allowing
shippers to place more cargo
into a single box for an
ocean voyage. |
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