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  1960 1970 1980 1990 2000    
 
1961
APL begins the shift to containerization. For the container to succeed, ships must be modified. Likewise, ports and inland transportation systems around the world have to be upgraded to meet a new standard. Industry leaders, as well as customers, are skeptical.
container
One of the first containers to be used for international trade.
 
The Presidents Lincoln and Tyler, which are Searacer class vessels capable of carrying containers and traditional break-bulk cargo, are launched.
Tyler, link to larger image
The Tyler in San Francisco bay. Click on image to see a larger version.
1965 Vietnam War begins on March 8.
   
 
APL launches Master Mariner class vessels, all of which will be converted to containerships by 1973. Harrison
Master Mariner class President Harrison (Third)
1967
Five Seamaster class vessels are put into service. Like the Master Mariners, they will also be converted into containerships in 1973.
1969 23% of all cargo transported by APL in the Pacific moves in containers.
1971
58% of all cargo transported by APL in the Pacific moves in containers.
Ralph K. Davies dies on September 19 at age 73.
Davies
Ralph K. Davies
APL launches three C-8 class vessels, which will be converted to containerships in 1978.
1973
U.S. involvement in Vietnam ends. Rising oil prices due to the Arab oil embargo result in sharp cost increases for transportation providers.
The President Wilson completes her last round-the-world voyage. Her retirement marks the end of the trans-Pacific passenger service that APL and its forebears have offered since 1867.
1974
jefferson, link to vessel info
The President Jefferson
Four new Pacesetter class vessels, including the President Jefferson, are built between 1973 and 1974. They are the first fully containerized ships launched by APL.
1977
W. Bruce Seaton becomes president and chief operation officer of APL in August. Seaton recruits specialists from all surface transportation modes to take the concept of containerization a step further.
APL's round-the-world cargo service comes to an end. The company focuses on the growing trans-Pacific market.
Seaton
W. Bruce Seaton
1978
Seaton's interdisciplinary team begins work intermodalism, a concept based on the seamless transfer of containerized shipments between the three modes of surface transportation - ship, train, and truck.
1979
APL is the first shipping company to establish dedicated train service linking port cities with the interior of the U.S. Train and vessel schedules are coordinated, which results in a dramatic improvement transit time and reliability for APL customers.
map
intermodal
Modern containers are discharged,
then transferred to stacktrains.
1980
Development of a U.S. intermodal network monitored by a sophisticated electronic tracking system results in record profits for APL. The company's transportation specialists continue to refine the intermodal concept.
APL introduces the 45-foot container.
APL assumes control of a small, Asian cargo consolidation company and named it American Consolidation Services Ltd. The first two operations were in Hong Kong and Taiwan.
Between 1980 and 1982, APL takes delivery on a total of five C-9 class vessels, all of which are containerships. Three of the vessels use diesel fuel, which enables the company to realize significant cost savings.
1983 APL stock is publicly traded on the New York Stock Exchange.
APL logo
Click on image for more information about our logos.
1984
Seaton's team develops "stacktrain" technology, an innovation that doubles train capacity by stacking containers, two high, on specially designed railcars. The final piece of the intermodal equation, the stacktrain results in the precise integration of domestic and international shipments.
stacktrain
In addition to stacktrain technology, APL also introduced 45-, 48-, and 53-foot containers to the transportation industry.
technology
APL pioneers container-tracing technology that gives customers direct access to shipment information, thus eliminating labor- and paper-intensive processes.
1986 APL introduces the first 48-foot container for U.S. domestic use.
1988
APL takes delivery on the first class of containerships too large to transit the Panama Canal. Known as "post-Panamax" ships, the C-10s carry nearly 30% more cargo than the C-9s. Other carriers soon adopt the design.
truman
The President Truman, a C-10 vessel, outside the Golden Gate bridge.
1989
APL introduces the first 53-foot container for U.S. domestic use and inaugurates stacktrain service to Mexico and Canada.
The Exxon Valdez runs aground in Prince William Sound, Alaska. In the aftermath of the worst oil spill in U.S. history, tankers are required to have double hulls.
1990
Expanding on its extensive Asia network, APL opens additional offices in Shanghai, Tianjin, and Dalian, China.
Korea
The APL Korea in Yantian
1994 APL begins service to Vietnam and opens an office in Ho Chi Minh City.
1995
Along with MOL, OOCL, and Nedlloyd, APL enters into a Global Alliance agreement. The company also begins serving Europe and Latin America, and is the first global carrier to create a Web site.
The next generation of post-Panamax ships nears completion. The six new C-11s are larger and more efficient than the C-10s.
APL China
The APL China, a C-11 vessel,in San Francisco Bay.
1996
APL pioneers on-line shipment transactions via the Internet.
1997
APL merges with Neptune Orient Lines (NOL), creating one of the world's largest companies involved in global transportation and related services.
NOL, link to web site

APL and the Port of Seattle, WA, team up to teach kids about world trade using a traveling container nicknamed the "Boomerang Box."

1998
APL enters into the New World Alliance agreement, which enables the company to offer even more comprehensive coverage of the world's markets to its customers.
APL Logistics is formed. A billion-dollar plus unit of NOL, APL Logistics is now a leading provider of global supply chain management services, offering consolidation, deconsolidation, warehousing, freight forwarding, transportation management, and a host of other supply chain services.
1999
APL introduces HomePort®, the container shipping industry's first customizable Web portal. With HomePort, customers can conduct a variety of transactions electronically with a shipping company. HomePort represents a significant step forward for the industry in convenience and ease of doing business.
2001
BL Print becomes APL's newest electronic advance. For the first time in the history of the industry, customers can use the Internet to print bills of lading at remote locations such as their bank and freight forwarder. The new service allows shippers to be paid faster for their goods and eliminates burdensome paperwork and recurring costs for delivering paper documents via air express.
2005
At its terminal at the Port of Los Angeles, APL becomes the first shipping company to install a real-time container locating system using Radio Frequency Identification (RFID) technology. The system speeds delivery service for truckers calling to pick up containers for customers.
2006
APL and APL Logistics team with US longhaul trucker Con-way to introduce OceanGuaranteedSM, the shipping industry's first date-definite delivery service for less-than-containerload (LCL) shipments. The new service offers a low-cost alternative to airfreight for time-sensitive LCL cargo.
2007
APL becomes the first shipping company to use 53-foot containers aboard containerships on a regular, weekly basis. The innovation pushes the economic advantages of extra-large containers farther back in the supply chain, allowing shippers to place more cargo into a single box for an ocean voyage.
   


Part of the NOL Group - link  to Web site