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History - Timeline: 1950-1998

General, Company History Year Vessel, Maritime History
The Korean War begins on June 25.
1950
Roosevelt
The C-4 class President Roosevelt.
 
The company builds 11 new ships between 1952 and 1954, including the President Taylor, a C-4 class vessel.
A settlement is reached in the Dollar Case. American oilman Ralph K. Davies and his group of investors purchase American President Lines from the U.S. government for $18 million.
1952
The Korean War ends on July 27. 1953
APL logo
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An around-the-world voyage in first class on one of the American President Lines sleek passenger ships costs $2,470. Demand is so high that tourist-class cabins are converted in order to accommodate more first-class passengers.
1956 The television hit “The Gale Storm Show” runs from 1956 to 1960. The first of the Love Boat genre, the show features Gale Storm as the social director aboard the SS Ocean Queen. The fictitious ship is, in fact, the President Cleveland.
Other shipping lines begin to offer containerized transportation on selected routes.

susanna contest, link to larger image
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To assess the world’s readiness for containerization, Davies sends a fact-finding team to 26 major ports in 1958. The report was positive, and Davies begins to integrate the container into APL’s operations.

1958

Pan-Am Airlines offers trans-Atlantic service using jet aircraft. By the mid-1960s, air travel results in a sharp decline in passenger traffic.


Cuban Revolution occurs on January 1st.
1959
The first LNG (Liquefied Natural Gas) vessel is launched.
APL begins the shift to containerization. For the container to succeed, ships must be modified. Likewise, ports and inland transportation systems around the world have to be upgraded to meet a new standard. Industry leaders, as well as customers, are skeptical.
container
One of the first containers to be used for international trade.
1961
The Presidents Lincoln and Tyler, which are Searacer class vessels capable of carrying containers and traditional break-bulk cargo, are launched.
Tyler, link to larger image
The Tyler in San Francisco bay.
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Vietnam War begins on March 8.
Harrison
Master Mariner class President Harrison (Third)
1965 APL launches Master Mariner class vessels, all of which will be converted to containerships by 1973.
 
Davies
Ralph K. Davies
Five Seamaster class vessels are put into service. Like the Master Mariners, they will also be converted into containerships in 1973.
1967
23% of all cargo transported by APL in the Pacific moves in containers.
1969
58% of all cargo transported by APL in the Pacific moves in containers.
1971
APL launches three C-8 class vessels, which will be converted to containerships in 1978.

Ralph K. Davies dies on September 19 at age 73.

U.S. involvement in Vietnam ends. Rising oil prices due to the Arab oil embargo result in sharp cost increases for transportation providers.
1973
The President Wilson completes her last round-the-world voyage. Her retirement marks the end of the trans-Pacific passenger service that APL and its forebears have offered since 1867.
jefferson, link to vessel info
The President Jefferson
1974
Four new Pacesetter class vessels, including the President Jefferson, are built between 1973 and 1974. They are the first fully containerized ships launched by APL.
W. Bruce Seaton becomes president and chief operation officer of APL in August. Seaton recruits specialists from all surface transportation modes to take the concept of containerization a step further.
1977
Seaton
W. Bruce Seaton
APL’s round-the-world cargo service comes to an end. The company focuses on the growing trans-Pacific market.
Seaton’s interdisciplinary team begins work intermodalism, a concept based on the seamless transfer of containerized shipments between the three modes of surface transportation — ship, train, and truck.
1978

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