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Information, The Power Behind Global Trade

Walkie Talkie
Keeping shipments in motion
by efficiently managing assets.

As transportation has grown more complex in recent decades, the role that information technology plays to keep millions of shipments in motion — as well as manage the smooth operation of billions of dollars in assets — has become paramount.

In short, the most sophisticated transportation network in the world is only as good as the information supporting it. APL invested early and aggressively to automate bookings, tracing, customs clearance, and equipment tracking, putting the customer in control by providing the information needed to make quick decisions.

With the use of global satellite tracking of ships, rail cars, and trucks, container locator tags, and barcode scanners that read a container’s contents, the company is able to plan delivery schedules, redirect shipments, manage inventory, and cut costs for customers.

Hi tech collage
More than a global transportation system —
a worldwide information network.

In particular, the business side of this Web site has played a pivotal role in making the movement of goods a transparent process. International companies now have a continuous view of their product flow — anytime and from anyplace — and manage their global supply chains more efficiently than ever before. The site often handles more than 50,000 on-line requests per month, and the number of customers using it has surge by as much as 970 percent in recent years.

In addition to being a highly functional platform on which to transact business, the business side of this Web site affords an in-depth look at a company that is always building on its history of innovation — for both the physical movement of goods and the provision of critical information that enables customers to work smarter.

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