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| Forging alliances for the new millennium.
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Enduring Relationships
To create the kind of ultramodern transportation network that ensures a continuous flow of products, APL and its predecessors have forged long-lasting relationships with many different kinds of industries from todays giant, multinational retailers to key vendors like North Americas railroads.
But APLs business
relationships have also included some surprising partners. For example, the company
has come to the aid of the U.S. government during wartime
and has helped governments around the world improve their countries
transportation infrastructures.
More recently, APL and
the Port of Seattle have been working with local schools in an effort to promote
a greater understanding of international trade a partnership that
represents a refreshing step into the future. The project involves using the Internet
to track the travels of an APL container nicknamed the Boomerang
Box, and many classrooms around the world now participate.
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| The future: full visibility to every shipment.
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Finally, APLs 1997 partnership with Neptune Orient Lines (NOL) has played a key role in extending the companys reach. The APL-NOL merger has created one of the worlds largest and best-integrated companies involved in global transportation and related services. The merger has also enabled APL to offer even more comprehensive coverage of the worlds markets to its customers.
Add to this the strength of APLs people, who are logistics experts in every mode of transport, and APL is no longer a traditional company with a noble past. It is a modern organization clearly facing the future and another 150 years of shaping international trade.
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